Virgin Radio – Cymatic Rebranding

Virgin Radio – Cymatic Rebranding

Virgin Radio tasked South Africa’s The Jupiter Drawing Room (Cape Town) to create a new visual identity for the parent company, Virgin Radio International, and its 14 radio stations around the globe. Collaborating with Resonate-Audio with the use of cymatics to create and best visualise their new corporate identity, it intended to drive brand development, work across multiple types of media, and amplify the unique personality of each individual regional station.

Resonate custom designed and built both a particle and a liquid cymatic apparatus; complete with 3D grown branded form and laser cut imaging. We then followed through with all of the UI sounds for the actual website, seeing this through to final web integration.

 

http://virginradio.com

 

 


More about this project

Collaborating with Resonate-Audio with the use of cymatics to create and best visualise their new corporate identity, it intended to drive brand development, work across multiple types of media, and amplify the unique personality of each individual regional station.